Online Networking and Marketing Tools for your Wholesale Business

 

Don’t be hesitant to establish an online identity for your wholesale business. You’d be surprised at how easy it is to set up an accessible profile for your company on the web, and you’d be even more surprised at the business it could bring in for your company. Whether you’re looking out for retailers to buy from your company or you want to export products overseas, the web can be a great arena for attracting new interests to your wholesale business. What follows are a few resources you can rely on to successfully market and network your wholesale business.

LinkedIn:

LinkedIn is a powerful tool for businesspeople and entrepreneurs of all areas. It’s free to start a LinkedIn profile for your wholesale business or for yourself as a representative of the business. Simply follow the instructions on the site’s homepage to set up a basic profile. LinkedIn gives you a completion graph that encourages you to make a “complete” profile. A “complete” profile entails more than just entering your company’s information: LinkedIn counts adding connections and contacting other profiles as necessary to building a healthy profile. It’s clear that this site emphasizes networking, so you know the profiles you encounter here will mean business.

You can use this profile as a springboard into other wholesalers’ business networks which might be able to give you tips and insight to the industry’s current climate. The breadth and depth of professional resources available on LinkedIn are staggering: thousands of professionals join the site every day, so there’s always a chance that you’ll encounter a new valuable resource for your business.

Blogger or Wordpress:

Believe it or not, you can get good exposure for your wholesale business by keeping a company blog. Many businesses maintain blogs to issue releases on current events within the company or regarding news relevant to a business’s trade. With wholesale, you could blog about new products in your inventory, changes in your business’s organization, or personal stories about the staff at your company.

Customize your business’s blog to accommodate your target audience. Blogging is meant to familiarize a reader with the author, and in this case the reader will likely be someone in retail. Focus on writing about items that will interest potential buyers.  Write regularly about daily activities and news relevant to the business. Readers who become familiar to your business’s happenings may be more inclined to contact you as a customer.

License for photo: http://creativecommons.org/licenses/by-nd/2.0/deed.en

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This is a guest post by Susan Wells. Susan is from insurance quote guide, she writes on topics including health/car/life insurance, mortgage, real estate.

 

How to Use Twitter in Your Wholesale Business (Part- I)

The role of twitter is important for a business because of its increasing popularity in the new generation. Almost every person who use internet in UK is aware of Twitter and of course from Wholesale Business too. So to use twitter effectively for your business you should be aware of how to tweet, what should be the time difference in your tweet, who to follow, what is the difference between mention and direct messages and the value of re-tweet. Let’s put light on each factor

How to Tweet:

While adding any tweet related to your business and site you should write those words first which are for buyers. Such words should be telling the reader what you have for him there. These words should be compelling the visitors to click the link and to see the real page. You should take the advantage of limited words scheme on twitter. In 140 characters you should create such a sentence that grab visitor from the eyeball and force him to stay, think and to open the provided Page.  For example if you are running a blog do not write blog name first in your tweet, rather write your post name first then you blog name like

How to Export UK Wholesale Products Overseas – Wholesale Blog……http://goo.gl/q33Bj

Time Difference in your Tweet:

Time Management is always important in every way of life. Specially while running a business you should be well aware of the importance of time management. Twitter is little different from Facebook. It does not remind the user that he/she has sent a link. So you should keep in mind the time when maximum numbers of your followers are online. Then add your tweet so that you can conclude maximum number of hits. The second thing that you should keep in mind is the time difference in your tweet. You should wait for the visitor to come back to twitter after visiting your provided link. Then release you next arrow in the air that if he escape from first should be injured this time and this time he should have to spent maximum on your site. So with a rough idea of senior marketers there should be a time gap of 30 minutes between your tweets to cash maximum hits.

Who to Follow:

The value of your following is as important as breath for a living organism. It is directly related to the age of your tweet. Those persons who are followed by you determine the ratio of clicks on your provided URL to come to your site. Also this improves your ranking in SERP.

The persons you are following should be most relevant to your business. They should have deep interest on the theme you are running. Other wise they would not take interest in your tweet and would not come to your site. Also you should follow those persons who have minimum followers, as this sill increase the life of your tweet on their wall. If they have high number of followers then it will give less and less time to your tweet to be visible and will pass away from their eye. As your basic purpose is to increase your site visitors which will to ultimately increase your sale.

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In the next part we will discuss about few more major techniques and their importance in promoting your wholesale business. 

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How To Export Uk Wholesale Products Overseas

Exporting products is most profitable in Wholesale Business for people who are willing to negotiate and to switch companies or products just to increase the bottom line. Few people get rich by being loyal to a middleman.

In addition, being ignorant of the law is never an excuse for breaking it. Learn about the United Kingdom’s rules on exporting and talk to experts on the subject.

Laws and Agents :

Know the regulations on exporting goods. Attempting to ship products with missing or incomplete documents delays the package. Shipping illegal goods also causes delay and the package may be returned to you with a penalty fee. Learning about the United Kingdom’s laws on exporting goods saves time and money in the long run.

You can hire an agent to handle the paperwork for you. Make sure the agent is well-qualified and has experience with exporting products from the United Kingdom. According to HM Revenue and Customs, you are 100% responsible for the legality and correct classification of your goods. This is true even when an agent is handling everything for you.

Rock Bottom Prices :

When looking for a new item to export, buy direct from the manufacturer whenever possible. “A rock-bottom price will increase the spread of your profit zone, allowing a hefty markup,” says the writer of TradeZone.com. This seems simple enough, but a surprising amount of wholesale companies are just middlemen.

If you notice a lot of people selling an item cheaper than you, you are probably buying from the wrong source. Put more effort into searching for the same product for less money. Once that search hits a dead end, negotiate with the best company for a better price.

Many companies are willing to haggle on price, especially if you order enough goods. The main problem is that most people do not try. Remember that the worst that can happen is they refuse to haggle at all, in which case you have lost nothing.

Drop Shipping :

Drop shipping is a way of selling goods without buying them first. You get orders, then place an order for the company to deliver the goods. The great thing about drop shipping is that it does not require capital to get started. In addition, it can be done internationally; for example, you can drop ship beauty products widely available in the United Kingdom but rare overseas.

According to Dummies.com, creator of the “for dummies” book company, you can stand out by not using the same product images and descriptions as everyone else. Get a sample of the product and take your own photos. Change or add to the description to make it less generic. 

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This post is written by Jamie Scott blogs at CreditDonkey, where business owners can search for the best business credit card for their wholesale exporting business.

How To Grow Your Wholesale Business in UK

To be in wholesale business in the UK is a profitable idea because the UK have great forecast for it. If you are getting good profit in your wholesale business in the UK and now you want to further increase your increase the circle of your wholesale business then exporting your products outside of UK is a lucrative option. Occupying international trade is not as simple as performing trade within a country. To export the wholesale products, you should have enough resource and sound knowledge of international market.

Before directly jumping into the exporting business, the first point is to evaluate your one export potential. Export potential consists of two major things i.e. readiness of your wholesale business and that of the products or services. In order to perform these important errands you first need to have thorough market knowledge to assess and classify the target market. Study the industry structure in which you have to step in. Try to find out the demand of the wholesale products which you wish to export in that market. Also try to find out the market competition so that you can make strategies to make your place in this race.

After research, what you have to do now is to make an export plan to follow while doing your business of exporting your UK wholesale products overseas. In making plan marketing strategy has its own importance and it is viral because it helps you in adjusting in International trade. You might also have to arrange twice as many financial resources as needed to support and back up the investment. After arrangement of financial resources, next step is to get knowledge to meet the standards and regulations of international market. To make your wholesale products appropriate for export, British Standards Institution can also guide you. And the last work you need to do for best wholesale business man is to realize the export payment mechanisms and export finances.

After resolving all the issues, now its time to understand how you would systematize your Sales Presence in overseas. Sales Presence totally depends on your wholesale product, for instance you can sell your products online, in trade shows or in exhibitions etc. There are many other ways to sell UK wholesale products overseas. These different ways will determine your success or failure in exporting business. Also try to locate distributors there sold to them then they will sell to local suppliers; you can also use a sales agent who will sell wholesale products on your behalf or put you into contact with potential customers on commission basis.
Lastly if you want to gain full control over your overseas sales then set up a local office or a franchise to spread knowledge about you and your products. This option is of course expensive but generates ultimate profits for your wholesale export business.

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6 Ways for Manufacturers to Reduce the Cost of Production

In times of economic downturns that had been prevailing in the past thirty months in the Western hemisphere, manufacturers had been compelled to take a hard look at their production costs and methods to reduce them to maintain their profitability or stem the erosion in profits to the extent possible. Several strategies can be adopted to achieve cost reduction in manufacturing process but the most important among them are presented here.

1) Cost Reduction in Product Design:

It had been estimated that nearly 80% of the cost of the product results from the product development stages. Once the products have been designed to certain quality standards and specifications, it is near impossible to reduce production costs when these products are manufactured. Hence, the cost reduction should be carefully considered and implemented in the design stages, with the costs of product development, parts, material overheads, labor, and quality analyzed in complete detail. All possible avenues in reducing costs in each of these factors should be actively pursued.

2) Lean Manufacturing Principles for Reducing Manufacturing Costs:

Lean manufacturing includes improving productivity of labor, cutting down process times, reducing inventory levels, minimizing errors or achieving zero rejection levels in all stages of production, and judicious handling of scrap. The lean manufacturing and Kaizen principles help manufacturers in enhancing the productivity levels of labor and eliminate wastes at every stage.

3) Overhead Costs Reduction:

Overhead costs reduction consists of minimizing inventory costs, reduction in procurement costs by negotiating with vendors and suppliers, and mass customization process to manufacture wholesale products with minimum inventory and at short notices to meet orders quickly.


4) Cost Reduction by Standardization:

Standardization of products, parts, and processes had been observed to bring down manufacturers costs by 50%. Organizations can benefit from economies of scale by bulk purchasing of standardized parts and reducing inventory overheads to 10% of normal levels.

5) Rationalization of Production Lines and Processes:

Manufacturers should strive to isolate products that are causing losses on the basis of production and shipping costs to sales value. These products should be removed from the portfolio, unless they have strong brand loyalties. In those situations, the overheads for these products should be cut down to reduce or eliminate losses from these products.

6) Simplification of Supply Chain Management:

The other step in reducing production costs for manufacturers is to simplify supply chain management. Implementation of Kaizen and 6 Sigma principles can also be helpful in reducing quality costs and constant measurement of total costs in all categories involved with production.

  

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