Mistakes the wholesale representatives must not make

When we compare the job of a wholesale representative who is targeting only the business users, to the job of a sales representative who can target all kinds of customers, we will notice both positives and negatives linked with the job of a wholesale representative. It's true that a normal sales representative has much bigger market to go for, however wholesale representatives can look at this limitation as a blessing in disguise. Because of relatively fewer clients to target, they can focus on each prospective customer and come up with a more customized marketing plan. At the end of the day, wholesale representatives are not supposed to bring as many clients as the typical sales representatives and only a handful of orders, every now and then will do the job.
Wholesale representatives and also manufacturers representatives need to be a bit more professional in their approach since they are dealing with the business owners or influencers in large organizations, and ticking off any of these people will spoil a great opportunity. Following are three things that a wholesale representative must avoid.
1. Being overly Formal:
Some salesmen make the mistake of confusing the confidence with an arrogant or casual approach, being casual might work with commonplace consumers but when you are visiting a workplace, you have to maintain a thoroughly professional conduct. It can get really annoying for your clients if you just show up at their offices, at busy hours, without taking an appointment, and try to act cool. With such non-professional attitude, it’s hard for them to take you or your product seriously, if anything they'd be looking to show you the door instantaneously.
2. Not working on your sales pitch:
You might succeed in convincing individual customers into buying a product from you, with the help of your sweet-talking abilities, but when it comes to the businessmen, these tactics are not going to pay off. You must apprehend that most of your prospective customers are doing the business for quite some time, so they can easily tell when the sales person is trying to be too smart. Therefore your sales pitch must be to-the-point instead of mere hogwash consisting of denigrating other wholesale products in the market, or trying to highlight some advantage that is not really there.
3. Not taking their refusal as the final word:
Businessmen are quite clear in their mind when selecting or rejecting a supplier and they have got solid reasons to do so. Therefore when a business has rejected your offer, there's no point in going back to them soon after, with the same product, and hoping that they'll change their decision. However, you can get in touch if you have got new products to odder, or your wholesale company has decided to slash prices.

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